OUR WORK
Our Work
Woolworths Team Bank
Part of a broader onboarding video series created for Woolworths Team Bank, designed to welcome and guide new customers with clarity and warmth. Combining dynamic text and character animation, the content delivers a concise overview of the bank’s services and values.
Delivered on a tight turnaround, the series highlights Hiway Digital’s ability to produce high-quality content efficiently, with a playful animated character adding a memorable and engaging touch.
XRS Connect UHF CB Radio Range Stockton Beach
A full-scale campaign produced for GME and filmed on location at Stockton Beach, NSW. Hiway Digital handled both production and campaign delivery, creating multiple cutdowns including 15, 30 and 60 second versions, along with tailored social edits.
The campaign also incorporated A/B testing with both male and female voiceovers to optimise performance through GME’s Google Ads account.
The result was a high-performing campaign with over 66,000 views, 977 hours of watch time, a 90 percent view rate, and an average view duration of 52 seconds on a 60 second ad.
The Wiggles Dreamworld Promo
Filmed on location at Dreamworld on the Gold Coast, this promotional piece was created in collaboration with The Wiggles production team to showcase the park experience.
Hiway Digital founder Ben Hardie led filming, bringing a deep understanding of both production and the brand, built over more than 15 years working with The Wiggles across filming, editing and touring.
The video has since generated over 86,000 views, highlighting strong audience engagement.
Robert Whitikkers Gracie Jiu Jitsu Gym
Hiway Digital produced a series of promotional videos for the opening of Robert Whittaker’s new Gracie Jiu Jitsu gym, including coverage of the grand opening event.
The project captured both the energy of launch day and the gym’s strong family-oriented culture, creating content that reflects the brand and community behind it.
Working across multiple videos, it was a privilege to be involved in bringing this new space to life.
Wiggle & Learn
A YouTube-first production created in collaboration with Hot Potato Studios. Hiway Digital founder Ben Hardie did a large part of the filming of both green screen and studio elements, along with delivering the final audio post-production mix.
The series has had millions of views per episode, signalling strong audience engagement and momentum.
Tough Dog Recovery Kits
A beach-based campaign filmed on location at Stockton, showcasing Tough Dog’s recovery kit range in a real 4WD environment.
Produced alongside a suite of social media content, the campaign highlights Tough Dog’s expansion beyond suspension into high-quality recovery gear, essential for any serious off-road setup.
GME's PLB Safety Beacon (MT610G)
A series of promotional videos created to showcase GME’s MT610G Personal Locator Beacon, one of Australia’s best-selling safety devices.
The content focuses on clear, practical communication of the product’s features and real-world importance, reinforcing its role as an essential piece of safety equipment for outdoor and remote travel.